In the public conscience, surfing has over time carved out a unique little spot for itself-not necessarily a spot characterized by an overwhelming drive for financial success. However, that depiction is not necessarily spot on, as there are indeed more business opportunities wedded to the surfing field than most folks realize.
That's because surfing is a sport, an activity that captures the fascination of such a wide swath of the population, and which is incredibly popular with young, adult, and old people as well. And anything that stirs the emotions of so many people of such disparate descriptions has to present some viable business opportunities.
The main facet of surfing that furnishes the possibility for a little entrepreneurialism is the fact that it's not exactly a sport for which you can just lug your gear around anywhere, anyhow. Surfboards are unwieldy, clunky things that present significant transportation problemsand any problem is an opportunity, as any good entrepreneur knows.
In this sense, setting up a surfboard rental business is a viable and legitimate business idea that has the possibility of becoming a very rewarding endeavor indeed. Needless to say, some basic conditions need to be satisfied for such rewards to really begin to flow in: you would need to be located near a recognized surf spot that presents optimal (or close) surf conditions. Without this, you'd really just be shooting in the dark.
An additional condition that needs to be met relates to the condition of the equipment you plan on renting out. While many surfers may not have the economic means to demand the best boards, etc., don't let this trend cause you to underestimate the nature of the business and specifically of the clientele. As broke as some surfers are, the coordination and exchange of information among the local, regional and global surfing community is surprisingly high...so if you get marked as a cheapskate, the reputation will be sure to stick with you and cause you to lose future customers.
Another business opportunity in the surf field lies in basically turning the previous idea into a complete service in several senses: not only offering equipment for rent, but also providing a means of transportation and even lodging, and whatever other services may be necessary. This is clearly an opportunity focusing on the traveling surfer audience, which is a surprisingly big community globally.
An advantage to this model is that the people at hand are more likely to have the money on them to afford your services, and make them profitable. The fundamental idea here is providing a comprehensive service to surfers traveling somewhere-in this case, traveling to your neck of the beach.
To start such an endeavor you will need: a good stock of quality surfing equipment; the time availability to attend to the needs of out-of-towners; and the ability to be flexible and intuitive in your business operations. Given these conditions, and with the support of a global network of surf aficionados (mainly via the web), you can ultimately create a dream business completely revolving around surfing...something many people would simply die for.
That's because surfing is a sport, an activity that captures the fascination of such a wide swath of the population, and which is incredibly popular with young, adult, and old people as well. And anything that stirs the emotions of so many people of such disparate descriptions has to present some viable business opportunities.
The main facet of surfing that furnishes the possibility for a little entrepreneurialism is the fact that it's not exactly a sport for which you can just lug your gear around anywhere, anyhow. Surfboards are unwieldy, clunky things that present significant transportation problemsand any problem is an opportunity, as any good entrepreneur knows.
In this sense, setting up a surfboard rental business is a viable and legitimate business idea that has the possibility of becoming a very rewarding endeavor indeed. Needless to say, some basic conditions need to be satisfied for such rewards to really begin to flow in: you would need to be located near a recognized surf spot that presents optimal (or close) surf conditions. Without this, you'd really just be shooting in the dark.
An additional condition that needs to be met relates to the condition of the equipment you plan on renting out. While many surfers may not have the economic means to demand the best boards, etc., don't let this trend cause you to underestimate the nature of the business and specifically of the clientele. As broke as some surfers are, the coordination and exchange of information among the local, regional and global surfing community is surprisingly high...so if you get marked as a cheapskate, the reputation will be sure to stick with you and cause you to lose future customers.
Another business opportunity in the surf field lies in basically turning the previous idea into a complete service in several senses: not only offering equipment for rent, but also providing a means of transportation and even lodging, and whatever other services may be necessary. This is clearly an opportunity focusing on the traveling surfer audience, which is a surprisingly big community globally.
An advantage to this model is that the people at hand are more likely to have the money on them to afford your services, and make them profitable. The fundamental idea here is providing a comprehensive service to surfers traveling somewhere-in this case, traveling to your neck of the beach.
To start such an endeavor you will need: a good stock of quality surfing equipment; the time availability to attend to the needs of out-of-towners; and the ability to be flexible and intuitive in your business operations. Given these conditions, and with the support of a global network of surf aficionados (mainly via the web), you can ultimately create a dream business completely revolving around surfing...something many people would simply die for.
About the Author:
Damian Papworth knows real business opportunities are hard to find these days. This is why he created one in the surf travel industry
No comments:
Post a Comment